The Maths Don't Work
I'll skip the tired preaching about values and ideals. If you think the Sports and Briefing is useful to you, help us out!
The Sports and Crime Briefing published 114 articles this year.
Over 50,000 people read them.
Seventy-six people paid for them.
The maths don’t work yet. So if you’ve read the newsletter regularly, or even just once or twice, and you found it useful, please help keep it going. For the price of a cup of coffee a month, you get 110+ articles a year.
The Offer: To say thank you, anyone who gets a paid subscription between now and 7 January will receive a 30-minute confidential consultation with me, Chris Dalby, at a time that suits them in 2026.
I explain why, and what that looks like, further down.
Why we need you
Over the past year, I’ve been trying to understand how to make those numbers work better, and things are improving. From January to June, we added 22 new paying subscribers. From July to December, we added 54.
Why? Because we asked what you needed.
Most niche media grow their community around a single, repeated interest: one sport, one country, one problem.
The Sports and Crime Briefi…
