Enhanced Games CEO Says Business is Selling Drugs, Not Tickets
Selling PEDs, breaking Usain Bolt's record, bringing down the IOC, forwarding the "enhanced" future of humanity - Aron d'Souza is not shy about the potential of the Enhanced Games. But at what cost?
The promise of a ‘superhuman’ sporting future is a compelling sales pitch. But according to Enhanced Games founder, Aron d’Souza, the venture is not just rooted in athletic idealism, but in direct-to-consumer commerce.
D’Souza sat down with me to explain the Enhanced Games’ recent lawsuit against World Aquatics, why they’re only interested in a handful of athletes, and why the IOC’s monopoly could be toppled by monetising human enhancement.
