8 Reasons The Enhanced Games Failed As Sport. And Why They Don't Care.

The Enhanced Games didn't need to succeed as a sporting event. Their business has always been selling performance-enhancing drugs. Their CEO told me.

The first Enhanced Games did not produce the spectacle its founder had promised. It produced something more revealing.

On 24 May 2026, inside a purpose-built complex at Resorts World Las Vegas, the event built to make clean sport look obsolete delivered one disputed world-record claim, several clean athletes beating enhanced rivals, and flat performances from its marquee names.

But the Enhanced Games always saw the money coming from somewhere else.

When I interviewed him in October 2025, their founder Aron d’Souza said the Games would not earn money the way the Olympics do, through broadcast deals and tickets. D’Souza left Enhanced Games in November.

“We make money by selling the drugs,” he explained. Athletes would compete under medically supervised enhancement, their drug protocols would be published online, and the public could buy comparable treatments with a prescription.

“As The Enhanced Games becomes more popular, that is going to eliminate the black market. Are you going to take poorly controlled steroids when you can just go to a licensed doctor and get them with the full backing of a major international organization?” added d’Souza.

Enhanced’s own materials call it a performance-products company spanning live events, media, telehealth and performance medicine. Its consumer arm, Live Enhanced, already sells testosterone injections, testosterone cream, enclomiphene and low-dose tadalafil through a subscription that bundles lab work, a consultation and the medication into a monthly fee.

So can the Enhanced Games work as an advertisement for selling enhancement to everyone else?

Here are a few ways to look at it.